Communication Mini Series (Part 1) : How to Inspire Our Clients Through Presentation

contributed by Lawrence Quek, member of AS-MS Team

Presentation to our client with Inspiration and Passion, and our client would be impressed with us that they bought the product from us! During presentation, the butterflies in our stomach seem to fly everywhere and not in formation, there are ways and means to make the butterflies in our stomach flies in formation.

Know Our Material Knowledge is wealth. Keep on doing our research and ensure that we know everything on what we are presenting. Our clients are so intelligent that they can tell whether we are knowledgeable about our products via the Questions and Answers Session. Focus on the message, and ensure that we communicate the message right to the heart, mind and soul of our clients.

Practice! Practice! Practice! Practicing is the only ways to ensure that our mind don’t go blank when we come to our actual presentation! We can gather few of our colleagues together before the actual presentation, and we can take turn to play the role of being the “client”. The “client” can anticipate questions, and “throw” the questions to the presenter during the Questions and Answers Session. We can provide constructive and creative feedbacks to each other after the practice session.

Know Our Clients We can break the ice with our clients before the presentation through small talk. By doing so, we get to know more about them, and we will feel less nervous during the presentation to our clients.

Know The Room And The Equipments We can be meeting our clients in different meeting room in our own building, or in our client premises meeting room. Be there early, and take a good look at the surrounding, especially the equipments. It is good to test our Microsoft Powerpoint slides with the projected screen and wireless presenter before the presentation to avoid any embarrassment during the presentation.

Relaxation We may visit the wash room to freshen ourselves, and take a deep breath to further relax our mind and our muscles. We need to sleep early the night before, so that we are more alert on the very day for our presentation. Remember to drink more water before the presentation, or put a cup of water in front of you (we can drink it during the presentation).

Visualise Ourselves Giving The Speech Don’t just sit in the corner, and wait for time to pass for your presentation! Imagine ourselves giving the speech, and it will help us during the actual presentation. It is a form of practice in the actual meeting room (if we have the luxury of time).

Proper Planning Prevent Poor Performance Remember, we only have one chance of creating good image of ourselves, as well as creating good image of our products and services during the presentation. By doing so, our client could help us to spread good words for our company. The company benefits from the clients, and we benefit too.